Why Character-driven AI Book Trailer Ads?
Video moves the needle and is everywhere on social media. 82% of all internet traffic is now video and 72% of all consumers prefer video to static text and images when learning about a product, yet authors and publishers still primarily use book cover still images to market their books. We think it's high time that changes. So we started creating character-driven AI book trailers that better move an audience emotionally. Used for social posts, paid ads, media kits and pitches, or just something fun for your readers, it is the calling card your book can't do without.
Character-Driven Cinematic AI Imagery
Captivating your audience is critical to an engaging video. Great visual storytelling starts with amazing imagery and that mantra is one we live by. Using new AI tools we work closely with authors to design cinematic-quality characters and scenes and then edit them into a compelling story in a way unlike anything we have been able to do before. It really is remarkable what AI is allowing us to do at such reasonable price points and we are thrilled to bring this to our authors. Their books, and their brands, deserve nothing less. Learn more about the power of faces in advertising.
Designed for the Mobile Experience
In today's digital world it is all about mobile. Our AI trailers are optimized for the mobile experience. Be it any of our primary formats 16:9, 1:1, 4:5 or 9:16, we design our videos to look great on every mobile screen across the entire web ecosystem. Learn more about our mobile video formats.
Fully Captioned for Silent Engagament
If you are not captioning your mobile videos, you are not engaging your audience. Embedding text into the video is critical to ensure that your story is heard, and seen, with or without sound. We take the time to ensure that the right amount of text is placed on the screen for the right length of time, with appropriate motion, and in an appealing font that complements your story, and your brand. Yes, there is an art to short captioned storytelling, and we are schooled in knowing how to do it right!
Short Run Times
With the advent of Instagram Reels, YouTube Shorts, LinkedIn Video and more, short videos rule social media. The sweet spot is 15 seconds, be it an organic post or paid ad. And that is where we have landed, creating either one, or three 15 second versions of your video. Synopsizing an entire novel in 15 seconds is not for the faint of heart, but we have developed a way to do it and the engagement rates our trailers are seeing is proving that out. However, there are times when a bit more time is needed to tell the book's full story, or a use case arises where the audience is a bit more captivated. In these instances we can cut a 30 second version if need be. It's the author's choice.
So how do we create cinematic-quality level trailers with full narration and music for so little? Well it is a combination of dialing in a very efficient work flow that we have developed this past year with making good use of all the AI tools that are now available to us. Combine all that with storytellers with years of video experience and you have a formula that is just right for keeping costs low, while maintaining the quality that our clients have come to expect from our team.
Organic Posts or Paid Media
Our 15 second trailers are perfect for organic social media and website posts. Quick to upload and view, they hit the social video sweet spot. But why stop there? These 15 second spots are also ideal for paid media ads. At just the right length, a variety of videos to deploy (if one chooses the 15 second, three package deal), and four mobile formats, our trailers provide both reach and flexibility when used as part of a social media ad campaign. Run under your own social media account, we determine which social media platforms are ideal for your audience and then work with those platforms to develop an ad campaign that drives brand awareness, consideration and conversions for you. All we require of our authors is a unique landing page designed to leverage the video assets. Learn more.