The Power of Character-driven Ads
"What's in a face?" We have all heard that question from time to time. The answer, well... everything! Faces play a crucial role in human communication, interaction, and perception. They also play a crucial role in readers connecting with a story, be it fiction or non-fiction. But most authors and publishers are not leveraging that when they promote their books. We think that needs to change. We think that every author needs to tell their book's story through human connection. It means using emotionally engaged characters in ads that resonate with the targeted reader. There is a reason ads that incorporate the use of faces and people are more successful than those that don't. And in today's noisy world, an author needs every advantage they can to rise above that noise. Our AI ads do that. Be it a 15 second book trailer or a compelling image ad, we bring your characters, and your worlds, to life. Let's look at nine reasons why a character-driven ad is a compelling proposition:
- Visual Representation: Faces provide a visual representation of the characters in the book. This helps readers to form a mental image of the characters as they read, making the story more engaging and relatable.
- Emotional Connection: Seeing the expressions on a character's face conveys their emotions and inner thoughts more effectively than text alone. Viewers can connect with characters on a deeper emotional level, which can pique their interest in the story.
- Identification: When viewers see characters' faces, they identify with them more easily. This identification can be especially important in books with diverse characters, as it allows readers to see themselves or people they know in the story.
- Teaser for Character Development: Character faces in a trailer or image ad provides a teaser for character development. Viewers may be intrigued by the complexities or transformations of the characters and want to read the book to learn more.
- Building Anticipation: By revealing characters' faces, a trailer or image ad creates anticipation and curiosity about how these characters fit into the narrative. This can encourage viewers to pick up the book to discover the story behind these characters.
- Adding Depth: Characters are a central element of most books. Showcasing their faces adds depth and dimension to an ad, making it more than just a summary of the plot. It highlights the human element of the story.
- Memorability: Visuals, especially faces, are often more memorable than text alone. A well-designed book trailer or image ad that includes character faces can leave a lasting impression on viewers, making them more likely to remember and seek out the book.
- Marketing Impact: When viewers connect with characters on an emotional level through an ad, they are more likely to share that ad with others or engage in discussions about the book. This can have a positive impact on the book's marketing and word-of-mouth promotion.
- Enhancing the Story: Character faces can be used strategically in an ad to enhance the storytelling. They can be used to foreshadow events, emphasize relationships, or create intrigue.