Mobile Video Formats Reference List
With each social media platform handling uploaded videos in their own way (text and icon overlays, screen size, etc.), we create numerous video formats for each social media site application to ensure that your trailer shows up right, ensuring that your message is seen and heard, and your brand protected. The below list identifies which video format should be used where. Note that these mobile video format requirements are fluid and subject to change. As the format landscape evolves, we will keep this page updated.
For steps on how to post your videos, please visit our page here.
All the formats below work for both personal and ad posts, unless otherwise noted.
For steps on how to post your videos, please visit our page here.
All the formats below work for both personal and ad posts, unless otherwise noted.
Facebook
Instagram
Pinterest
YouTube
Snapchat
LinkedIn
Twitter
TikTok
Non-Social Media Ads
- Feed - 4:5
- Reels - 9:16
- Stories - 9:16
- Video Feed - 4:5
- In-Stream - 1:1 (Videos up to 15 seconds long)
- Feed - 4:5
- Reels - 9:16
- Stories - 9:16
- Video - 9:16
Pinterest
- Idea Pin - 9:16
- Pin - 9:16 or 2:3
YouTube
- Standard - 16:9
- Shorts - 9:16
Snapchat
- Story - 9:16
- Feed - 1:1
- Feed - 1:1
TikTok
- Feed - 9:16
Non-Social Media Ads
- 16:9