Mobile Video Formats Reference List
Below is our reference list that identifies the best optimized mobile format for each site application for the videos we produce. All the format placement options below are for organic social media posts. If you are interested in running a paid media campaign there are even more placement options. Please visit our Ad Campaign page for more details.
Note that these mobile video format requirements are fluid and subject to change. As the format landscape evolves, we will keep this page updated.
For steps on how to post your videos, please visit our page here.
Note that these mobile video format requirements are fluid and subject to change. As the format landscape evolves, we will keep this page updated.
For steps on how to post your videos, please visit our page here.
Facebook
Instagram*
TikTok
Snapchat
YouTube
Pinterest
LinkedIn
Twitter
Threads
Google Display Ads
Author/Publisher Website
* When posting at Instagram from a desktop computer, make sure you do not crop the video, but use "Original" size when uploading/posting.
** When posting make sure "auto captions" or "subtitles" are turned off as of course all of our videos have their own captions.
- Feed - 4:5
- Reels - 9:16 (will also post to Feed)
Instagram*
- Feed - 4:5
- Reels - 9:16 (will also post to Feed)
TikTok
- Feed - 9:16
Snapchat
- Story - 9:16
YouTube
- Standard - 16:9
- Shorts - 9:16
- Pin or Idea Pin - 9:16
- Feed - 1:1
- Feed - 1:1
Threads
- Feed - 9:16
Google Display Ads
- 16:9
Author/Publisher Website
- 16:9 (Any format will work. It all depends on how the site is designed. If in doubt, use 16:9)
* When posting at Instagram from a desktop computer, make sure you do not crop the video, but use "Original" size when uploading/posting.
** When posting make sure "auto captions" or "subtitles" are turned off as of course all of our videos have their own captions.